ALEXA MEADE | THE ART OF TRANSFORMATION

In coope­ra­tion with the Ingo Seu­fert Gal­lery, BASF Schwarz­heide pres­ents the lar­gest ever show­case of works by the Ame­ri­can artist Alexa Meade under the title “The Art of Trans­for­ma­tion” at the BASF Kul­tur­haus. As glo­bal mar­ket lea­der in the che­mi­cal indus­try, BASF has to adapt its­elf daily to the con­stantly chan­ging con­di­ti­ons of glo­ba­liza­tion. Inter­nal and exter­nal trans­for­ma­tion pro­ces­ses are an inte­gral part of the long-established company’s cor­po­rate stra­tegy and cul­ture. Art has been given the task of com­mu­ni­ca­ting and visua­li­zing these chan­ges. What con­tem­porary artist could be more sui­ta­ble for this than Alexa Meade, who has been cau­sing a world­wide sen­sa­tion since 2010 through her uni­que tech­ni­que of trans­for­ming real people and objects into two-dimensional pic­to­rial sur­faces through illu­sio­nistic pain­ting. Her art­works chal­lenge the viewer’s per­cep­ti­ons and cause them to rethink the rela­ti­onship bet­ween rea­lity and image, role model and re-creation, per­ma­nence and trans­for­ma­tion. By artisti­cally inter­pre­ting her models onto them­sel­ves and then immor­ta­li­zing them in a pho­to­graph, the artist trans­forms rea­lity into a sym­phony of color, giving the viewer a com­ple­tely new, curious look at the sup­po­sedly familiar.

The exhi­bi­tion will show 75 fine art prints from all pha­ses and gen­res of her work, as well as nume­rous ori­gi­nal pain­ted objects. A cata­log con­tai­ning all the works exhi­bi­ted will be avail­able at the exhi­bi­tion or via Amazon.